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Praetorian PR: Services
Being on social media is easy. Building a presence people actually pay attention to is harder. Our nationally award-winning social media cohort develop the strategy, voice, content, and cadence that keep your organization relevant, recognizable, and part of the conversations that matter.
We’re not new to this either, we’ve been at it from the outset and now teach workshops around the world on social media strategy to the up-and-comers.
Track record
2013 SFGate
Tech-savvy GOP operatives are frustrated with how few Republican candidates use social media. GOP leaders say people such as Johnson, Ginn and Shupe, who soon will become executive director of the San Francisco Republican Party, are relatively rare among conservatives.
Read at SFGate2015 San Francisco Chronicle
Matt Shupe, a California GOP strategist with expertise in Silicon Valley, says that tweet was no accident. He calls it a savvy example of “the weaponization of Twitter” by candidates who understand the power of Twitter is no longer solely in direct communication with followers, but in the ripples that come from retweets. That means some are reaching out to Twitter users with a wide following and in geographic regions where they want their message to be heard, he said.
Read at the Chronicle2016 Republican National Convention
2018 AAPC Pollie Awards
The American Association of Political Consultants’ Pollie Award for the best use of Facebook in the country.
2025 AAPC Pollie Awards
The American Association of Political Consultants’ Pollie Award for the first ever best use of AI in a campaign.
2026 AAPC Pollie Awards
The American Association of Political Consultants’ Pollie Award for the best online web video advocacy.
What we handle
Tell us who you want to reach, what you want them to understand, and what you want them to do next. We will build a social strategy around getting you there.
From our clients
Some of the best communications advice happens long before anyone sees a camera or reads a headline. Praetorian Public Relations understands how to bring clarity, perspective, and sound judgment when the pressure is highest.
Your experience and advice as a leading American communications expert was tremendously valuable for our audience.
Matt Shupe and Praetorian Public Relations were instrumental in handling local TV, national radio, and print requests for Andy Ngo. He’s been amazing in helping with multiple legal/crisis management issues over the years. Thank you Matt!
Agriculture is full of complicated issues that don’t fit into a thirty-second soundbite. Praetorian Public Relations helped us build a campaign that combined documentary storytelling, content creators, strategic communications, and outreach from California to Washington, D.C. They understood both the policy and the people behind it, and that’s a rare combination.
Matt Shupe is a man among boys in the political communications business. The team made a significant difference in helping a 75-year-old former baseball player set an all-time record in California for a Republican, with more than 6.4 million votes, fourth behind Trump, Harris, and Schiff. Praetorian Public Relations is a force.
Thank you Praetorian Public Relations for yet ANOTHER professionally organized and well-attended presser, this one on very short notice during COVID drama.
Praetorian Public Relations is fast and responsive when it matters most. After I was seriously injured by Antifa, the team rapidly deployed to Portland to help me in person. That is the kind of response you need in this industry.
One of California’s top Republican political consultants
The website itself was made possible by the tireless efforts of Matt Shupe, Ian Eckstein, and Morgan Murtaugh. Even though the website just went live, many people have already donated in the past 48 hours, raising nearly $20,000.
Top Republican strategist in California
One of California’s most connected Republican communications strategists