Praetorian PR: Services

Media & Message Training

The room, the camera, the tough question: performance under pressure is a skill, and skills can be trained. We prepare leaders and their teams to communicate with clarity and confidence when it counts, and we will come to you to do it.

Matt Shupe pointing to the audience mid-talk in front of a Leadership Institute backdrop

What we handle

Topics
Targeted sessions on the skills that matter most: media interviews, message discipline, presentations, and high-stakes moments.
1. Crisis management and communication
2. Media relations
3. Building credibility
4. Social media strategy
5. Digital advertising
6. Large scale video production
7. Campaign video production
8. Video production on a budget
9. Interview, speech, and debate preparation
10. How to launch
Leadership Institute Praetorian Public Relations is proud to serve as faculty for the Leadership Institute, which since 1979 has trained more than 305,000 conservatives in the practical skills needed to lead in government, politics, campaigns, media, fundraising, and grassroots organizations. In 2026 alone, LI is conducting more than 1,000 training events across all 50 states, while its international programs work with center-right organizations around the world. Organizations interested in strengthening their teams can bring LI’s proven, hands-on training directly to their own communities through a hosted workshop. Visit the Leadership Institute

Who teaches

Your instructors

Matt Shupe, Principal at Praetorian Public Relations — Matt Shupe

Trevor Lewis, Managing Director at Praetorian Public Relations — Trevor Lewis

Daytona Everett, Public Relations Director at Praetorian Public Relations — Daytona Everett

Have something big coming up?

An interview, a keynote, a hearing, a launch. Tell us what is on the calendar and we will get you ready.

Book a Session